we put heart and passion into all that we do.
We genuinely care about our clients and the success of their business, which is why we approach our campaigns with passion. Understanding inertia is very important to the agency and we constantly communicate with our clients about what is working for their business and what isn’t, and tweaking our campaigns to suit. Our people are like a family, we look after each other and support one another always.
Our people are located across our Gold Coast and Brisbane offices. With a focus on innovation and creative thinking, our multi-award winning agency is focused on ensuring that your story is told in a powerful way to help you achieve your goals and aspirations. We become part of your business and help you to make your dreams become a reality.
Naomi Spies
MANAGING DIRECTOR + FOUNDER ⇾
With a career spanning 17 years both in Australia and the United Kingdom, Naomi has worked with an impressive list of major consumer brands, multi-million dollar retail and dining precincts, hoteliers and restaurateurs, large-scale property developers, tourism bodies, transportation networks, government organisations and spearheading major community events. Naomi was named as a finalist in the Gold Coast Young Entrepreneur of the Year Awards in 2014, 2015 and 2016 in recognition of the agency’s growth and success.
Chanelle Shibata
Senior Account Director ⇾
Chanelle is an award winning PR Consultant with over five years experience in the industry. With a passion for strategic communications specialising in major events and ambassador/influencer engagement, Chanelle is the Brisbane lead for Ruby Communications. With an impressive stable of global and national clients within her portfolio, Chanelle has fostered strong media relationships both locally in Australia and Internationally.
Pippa Jeffries
Senior Account Manager ⇾
Pippa began her PR career in 2012 as one of Ruby Communications first interns. Following completion of her Masters in Communications and Public Relations degree, she secured various roles within the corporate, lifestyle, property and tourism industries including a recent position in the Communications and Public Affairs team for the Gold Coast 2018 Commonwealth Games. As a Gold Coast local, Pippa possesses an in depth knowledge of the Coasts’ social and media landscape and a passion for connecting clients with their audiences. She is excited to return to Ruby Communications as a Senior Account Manager to continue her PR journey.
Sarah Matulin
SENIOR CAMPAIGN STRATEGIST ⇾
Sarah has worked across a diverse portfolio of Australia’s leading lifestyle, sport and tourism brands. With a background in marketing and events, she enjoys developing creative campaigns to amplify activity and connect clients with their audiences. From concept and strategy through to implementation and amplification, she thrives on delivering the best possible results for clients.
Meg Drysdale
SENIOR Account Manager ⇾
Meg joined Ruby with more than four years’ experience in the marketing, PR and communication industry. With clientele spanning from small local businesses to international organisations including retail, consumer healthcare, tourism and hospitality, she has an excellent holistic understanding of the industry. Her passion for public relations has allowed her to develop strong media relations on a national level, aiding her role as Account Manager at Ruby Communications Brisbane.
Jacqueline Bojanowski
SENIOR ACCOUNT MANAGER ⇾
Jacqueline joined the Ruby Communications in 2016 as an Account Executive and has worked her way up to become a Senior Account Manager. Tying her creative flair with a strong background working in retail, event, fashion and lifestyle PR, Jacqueline has developed and driven widely-recognised campaigns and projects for a diverse portfolio of Gold Coast based and national brands. Jacqueline’s clientele spans across major events including Gold Coast Film Festival, high-end retail and dining precincts such as Marina Mirage and Oracle Broadbeach, boutique fashion brands such as Barbora swimwear and nationally recognised TV personalities such as Aaron and Daniella Winter. In 2019, Jacqueline joined the City’s leading advocacy body YP Gold Coast as a committee member, working in their marketing and communications team. With a passion for public relations, Jacqueline has a strong focus on out-of-the-box activations and talent management, achieving fantastic results with influencer outreach and PR strategies.
Abbey Stuart
Account Manager ⇾
Abbey brings over three years’ experience as a communications professional. With a passion for strategic communications specialising in ambassador and media management, Abbey’s experience, passion and professionalism in the field makes her a standout leader. At Ruby Communications, Abbey has lead PR on clients including Instyle Solar’s partnership with Johnathan Thurston, Five Founders, Bionics Queensland, Hear and Say, Vision Splendid Outback Film Festival, Southern Cross Austero, Nine Regional News and Orange Sky Laundry Australia.
In her past role at The Nine Network, Abbey was the lead publicist for Getaway and Australian Crime Stories, and worked across Network programs including Married at First Sight, The Block, Love Island Australia and Nine News Queensland.
Abbey holds a Queensland University of Technology Bachelor of Businesses, majoring in Public Relations and Management.
Lucinda Bain
Senior Account Executive ⇾
Lucy started as an intern at Ruby Communications while studying a Bachelor of Mass Communications at the Queensland University of Technology (QUT) and has worked her way up to Senior Account Executive. Now working across Brisbane’s diverse lifestyle, tourism and entertainment accounts, Lucy’s passion for creativity and her dedication to delivering the best possible results for each client is what sets her apart.
Philippa Arrowsmith
SENIOR ACCOUNT EXECUTIVE ⇾
With quality public relations experience to draw from, Philippa has a passion for the industry and prides herself on her professionalism, affinity for teamwork and excellent communication abilities. Having worked across a diverse range of portfolios including events & tourism, hospitality, NPO’s and property PR, Philippa has immersed herself in each sector, striving to familiarise herself with all aspects of each media environment to achieve the best results for her clients. As a Senior Account Executive, Philippa endeavours to continually deliver a high standard of results, continually going above and beyond for her clients and colleagues. To find her in the office, listen out for poor renditions of hit songs from the last fifty years.
Rachael Mortimore
Account Executive ⇾
Rachael’s Ruby career took off following an internship while completing her bachelor of Mass Communications, majoring in PR and Advertising at the Queensland University of Technology (QUT). Now, Account Executive, Rachael has a strong interest in the media industry and evolving PR landscape providing key creative and innovative recommendations to her current client mix. Driven by teamwork and brainstorming Rachael is the office go-to for out of the box story ideas and activation concepts. Having completed multiple internships across the country, Rachael is our Ruby pocket rocket, she provides a wealth of knowledge to the team and is always ready to hit the ground running.
McKenna Lea
Account Executive ⇾
Mckenna is a skilled communications professional who has worked across a diverse range of lifestyle, fashion, hospitality and tourism portfolios. She has a passion for generating engaging media and bringing client’s creative visions to life. She is a passionate writer with a first-hand understanding the media landscape, having produces journalistic pieces both locally and internationally. Bringing enthusiasm and unwavering commitment, she is dedicated to exceeding expectations for any job at hand.
Mckenna has worked on integrated communications strategies with brands such as Gold Coast Film Festival, the Usher Group, Gold Coast BMW and CHOP CHOP Surfers Paradise. She has also worked with lifestyle brands such as Marina Mirage, Oracle Boulevard, as well as personalities Aaron and Daniella Winter. With a keen eye for detail, she has brought new perspectives when creating PR opportunities and eye-catching events when launching new brands to market, such as BARBORA Swim and The Miami.
Alex Topakas
Account Executive ⇾
As a publicist and established freelance journalist with over four years experience, Alex has written for publications such as The Urban List Brisbane and Gold Coast. With an additional background in leading interviews, advertising and branded content, Alex has worked with a range of clients in both the local and drive markets. Specialising in lifestyle and tourism portfolios, Alex has a thriving passion for content creation, public relations and bringing ideas to life.
Claire Craig
Account Executive ⇾
Having acquired a Bachelor of Professional Communication, majoring in Journalism, and with two years’ experience working in PR, Claire joined the Ruby Communications team as an Account Executive in 2018. Claire has worked across some of Ruby’s most exciting large-scale events and destination campaigns for clients including the Surfers Paradise Alliance, Sanctuary Cove International Boat Show, SWELL Sculpture Festival and the World Parachuting Championships. Claire has a passion for sharing her client’s stories and is driven to exceed their expectations of how much PR can do for a brand.
Brittany Butler
Account Executive ⇾
Brittany graduated from Queensland University of Technology with a Bachelor of Business (Public Relations) and a Bachelor of Journalism. A publicist with a slight obsession with the dictionary, Brittany believes storytelling can articulate a client’s point of difference and set them above the crowd. She’s always seeking opportunities to learn more about the industry and deliver the best possible results.
Abbie Fowler
DIGITAL CONTENT EXECUTIVE ⇾
With over 3 years photography experience, Abbie has worked with a number of Gold Coast and Brisbane based brands across an expansive portfolio of hospitality, lifestyle and fashion. As Ruby Communication’s Social Media Coordinator and Photographer, Abbie is passionate about all things digital and has a keen eye for both food and fashion styling. Having studied a Bachelor of Business Management, majoring in Marketing and Advertising, Abbie brings her knowledge and understanding of the industry to her role. You’ll find her searching for the next insta-worthy shot.
